Client:
Studio:
Function:
Year:
OFFF Barcelona 2012
StupidShit
Concept, Design, Animation,
Visual Effects,
2012
For the design festival OFFF Barcelona, we got a chance to create 8 introduction movies for the final day of the festival.
We came up with an idea that revolved around a guy who tries to sell, mainly, food products, but fails each time due to his complexion of becoming the food product itself.
I worked on initial idea development, concept art and logo design. I created the 3D head replacements, all the animations and I led the process for the complete post production.
screenshots
the story
Often advertisement campaings attempt to create an identity that consumers want to associate with, to the extend that it becames part of who they are. The idea behind The Seller was to reflex on that concept of product identity that companies use to improve there sales.
Our character has a similar appraoch, but becomes victim of his own creation. It remeans unclear, however, whether he willingly or subconsciously becomes the product he wishes to sell.
concept art
logo design
